b'BACKSTAGEGet It On!Need to send music, photos, videos, PDFs or Super well-connected, Jason Carter, hasdocuments that are worked as an artist agent, promoter andtoo large to attach commissioner of live music and events for broadcast. After 20 years in high-levelto email?jobs at the BBC, delivering shows with artists such as Madonna, Elton John, Taylor Swift, Coldplay, Eminem and LadyUse Hey Ants to securely Gaga, he left to start his own agency. Hesend multiple files to anyone, has the legendary DJs Annie Mac andI became Head Of BBC Events across theanywherePete Tong, among others, on speed dial.radio division, then Head Of International This is his story and Commercial; delivering major BBC Concerts for the London 2012 Olympics and- Up to 2GBthe Commonwealth Games.- Password protect transfersI had 20 wonderful years at the BBC, - Custom download time for transfers and was privileged to lead someTwo career highlights spring to mind. Thefrom one hour to seven daysawesome projects, but like anything, wefirst was being the BBC Festival Director for- Available in English, Arabic & Hindiall need change and being a public servantRadio 1s Hackney Weekend. I produced for so many years, I felt it was well overduethe show as part of the Cultural Olympiad in for me to try my hand in the commercial2012, with 100,000 people in attendance and sector and set myself some new ambitioushad Jay-Z and Rihanna headlining. The other challenges. For the past three years, Ivewas my role in the creation of BBC Music been the Managing Director of Get OnIntroducing which has benefited thousands Music Media which is a London-based musicof musicians and helped discover artists agency that works with brands, broadcast,such as Florence & The Machine, The 1975 talent and events. We work with a range ofand Ed Sheeran.clients including the BBC, Spotify, AWAL and Yamaha. Its still early days but we are makingAt the moment, Im working on BBC Music great strides with a growing client list. Introducing Live 2019, which we produce for the BBC. It focuses on helping and I started out as a music promoter in smallsupporting the future music industry - from live music venues in central London whilst atartists to people looking for a career in the City University. Id advertise for new bandsmusic industry. To achieve in our business, in the NME when social media didnt evenyou should not assume that a qualification in exist. My timing was fortunate. This was justthe sector is the route to success, it helps, at the point of the Brit Pop explosion of thebut passion, networking, visibility and being early 90s. From picking up some decentprepared to do anything, always helps. Be bands, I began hiring music venues andrecognised for being someone that always hosting shows. This led to a role at the Meandelivers whatever the task.Fiddler Organisation (now Festival Republic), working as a promoter of major UK festivals. BBC MUSIC INTRODUCING LIVE 2019 takes placeThen I joined BBC Radio 1.31 October2 November: www.introducinglive.co.uk62 SEPTEMBER 2019'